Embrace Your Natural And Beautiful Hair

Discover a range of high-quality, naturally derived products designed for all types of hair.

as seen in

Transform your routine into a complete wellness experience.
Our haircare products refresh and restore your hair, while our health supplements provide the nourishment your body needs. Pamper yourself daily with a ritual that enhances both your beauty and overall vitality.

Your Hair Deserves the Magic Touch.

We stand apart with our commitment to naturally derived ingredients. Our products harness the power of nature to enhance and celebrate the beauty of your curls without compromising on quality.

Naturally Derived Formulas
Unparalleled Quality
safe and effective

clinically-proven for textured hair

Experience the confidence of clinically-proven solutions designed specifically for textured hair. Your hair's health is in good hands.

beauty uncompromised

Discover the intersection of beauty and science. With Rooted Technology, your beauty is enhanced, uncompromised, and celebrated.

founder story

our purpose

our formula

black woman owned, formulated and tested

Join us in our mission to redefine beauty standards and inspire confidence through embracing natural curls.

"Magic in a bottle! My hair has never felt more nourished and the growth is real. The Aloe Vera Hair Mist from Magic Care is now my secret to healthy, flourishing locks!"

Mary S.

As someone with sensitive scalp issues, I'm cautious about what I use. My Magic Care has been gentle yet effective.

Ronisha E.

I love that it's made with natural ingredients. It's become a staple in my routine!

Tina G.

Hydrating Hair Mist

$15.99

Detangling Delight Conditioner

$17.99

GrowthRevive: Aloe-infused Hair Oil

$24.99

Shop by collections